Chef Jason Roberts

Obsession: A Black Sheep Publication

Chef Jason

Jason is extremely proud to be a Black Sheep Cycling connoisseur. Headquartered in Australia, Black Sheep is a new breed of performance apparel company for the modern road cyclist. It offers fashion-forward, high-quality garments that seamlessly unite function, performance and style.

To help spread the Black Sheep message, each new season the brand produces a quarterly print publication called Obsession. As the Black Sheep crew puts it, "Obsession showcases what we love about cycling. The moments that have us on the edge of our saddle, the people driving change, and the photography that stops time."

Issue 002 recently dropped and features an awesome story about how Jason and pal Jeff Mahin are leveraging their culinary profiles and love for cycling to help end childhood hunger in America through Chefs Cycle for No Kid Hungry. To check out a digital version of the new issue and read the cover story, please click here.

If you know Jason, then you know Share Our Strength's No Kid Hungry campaign is absolutely near and dear to his heart. As he puts it, "I like to say that I moonlight as a chef and move like a pro cyclist. Fitness is paramount, but cooking is in my blood. It always has been. Food is my language. And cycling? Cycling is freedom. The synergy between my fellow chefs, Black Sheep Cycling, and Chefs Cycle is undeniable. It is a force greater than its parts. We are committed to raising funds for, and awareness of, childhood hunger in developed countries in an effort to leave No Kid Hungry."

To learn more about Chefs Cycle for No Kind Hungry, visit And if you would like to support Jason's upcoming ride in June, you can make a tax-deductible donation here. Ride on!


// Team JR //

Obsession | Issue 002
Obsession | Issue 002
Obsession | Issue 002
Obsession | Issue 002

Select photos courtesy of @magicalrocket.