Chef Jason Roberts

Black Sheep Cycling: Style For Miles

Chef Jason

Headquartered in Jason's adopted homeland of Australia, Black Sheep Cycling is a new kind of performance apparel company for the modern road cyclist.

Black Sheep's goal is to offer awe-inspiring, high-quality garments that seamlessly unite function, performance, and style. Anchored by a core range of Essentials that are available year-round, the brand also serves up a limited edition collection each season as well as fashion-forward Collaborations with like-minded cycling brands. Black Sheep garments benefit from a level of exclusivity that makes cyclists feel excited, special, and proud to be part of the BSC movement.

This past summer when Jason was out for a ride with his friend and fellow Chefs Cycle for No Kid Hungry advocate Jeff Mahin, he saw the insanely cool Black Sheep kit Jeff was rocking and knew straight away this was a brand he could get behind. So Jeff put Jason in touch with Black Sheep co-founder John Polson, the two hit it off, and now Jason is a brand ambassador – proudly wearing a BSC kit as he logs hundreds of miles each week on his bike.

Proving that brands can have both style and substance, John has pledged to support the 2016 Chefs Cycle ride from Carmel to Santa Barbara, California, in June. More details coming soon...but you know the collaborative kit is going to be absolutely awesome!

To learn more about Black Sheep Cycling, check out their website and be sure to follow them on Instagram, Facebook and Twitter.


// Team JR //

Jason Roberts + Black Sheep Cycling